Blueprint I Digital Marketing Course - Beyond I Digital Marketing Agency I Belfast

Attention: Entrepreneurs, Self Employed and Small Business Owners

without Facebook Advertising or 10,000 followers on Instagram.

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Get Beyond's Blueprint to Digital Marketing.

Growing and scaling your business becomes a lot easier once you have a marketing plan in place – this course is that marketing plan.

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SPECIAL LAUNCH OFER

From: Ollie Jowett
Belfast, Northern Ireland

Hey, my name is Ollie Jowett and I am the Managing Director of a Digital Marketing Agency, Beyond Digital which operates in the heart of Belfast, Northern Ireland.

Oh and in case you’re impressed by my fancy title, don’t be, it’s just another way of saying:

I have a lot of meetings and drink a lot of coffee. And I mean a lot of coffee.

But sure, at least ‘MD’ makes me look more professional on LinkedIn, right?

Whether it does or it doesn’t, what I do know is that over the last few years, Beyond has grown into a six-figure digital marketing agency that now manages the marketing for over 42 clients, spanning 15 different industries, working with start ups all the way up to companies doing tens of millions in revenue each year.

And with this experience and diversity working across a number of sectors and industries comes with it a wealth of knowledge of what works, what doesn’t and what you need to do to accelerate your business in 2022 using digital marketing platforms that will generate more leads for your business and lead to more growth.

But before I share with you the juicy bits, let me be really honest with you:

It's really, really hard to build a business.

But you knew that already. And it’s frustrating, right?

You believe in your brand, you have the work ethic to build your business and genuinely believe you have an incredible product or service, but no matter how loud you shout about your product, it’s as if no one is listening, or more importantly, buying.

It just doesn’t make sense…

You’re posting on Instagram, creating TikTok videos, heck – you’ve even got LinkedIn with a fancy title…

But yet, leads are drying up, you’re fed up and no matter how much you work or how hard you try, you can’t seem to grow your business beyond a few thousand pound each month.

I hear your frustrations, because these were the same frustrations that our clients had before they came Beyond to do their marketing for them.

But that’s great and all if your business is in a position to outsource your marketing…

Except most aren’t. In fact, nearly all small businesses who are in the startup phase (first 1-2 years) of their business aren’t in a position to outsource their marketing to an agency like Beyond.

And hiring staff isn’t an option easier.

The average annual salaries of a digital team?
Graphic Designers: £20,00-£30,000
Copywriter: £30,000-£35,000
Media Buyers: £25,000-£35,000
Marketing Execs: £40,000-£60,000

Yeh, not exactly feasible when getting your business off the ground.

In fact, this was my exact frustration…

I hated that I wasn't able to help a business grow, all because they couldn't afford our agency fee.

No matter how promising a proposal or marketing strategy, you need money to invest at the end of the day.

This would only leave me feeling both frustrated and helpless.

Of course, you might just think we’re super expensive or that we should simply lower our prices… but me and you both know that isn’t how business works.

I don’t go to the mechanic and tell the geezer that I can’t afford the £650 it just cost me to replace the engine. Prices are priced in a way which is reflective of the value and service they provide.

So I had to think differently and ask the question:
“What could I create that would help small businesses improve their marketing but in a way that was feasible for the business?”

*bing* (Ollie has his lightbulb moment)

This was the moment that I decided to create a course.

But not just another course that was based on the theory of marketing…

No but instead a course that was Beyond’s blueprint of what actually works and that we do day in, day out, for our clients. A course that was built on years of experience and after hundreds of hours of tried and tested methods.

A course that we’re proud to bring to you today…

I created Blueprint to help small business owners like you go from 4-to-5 figures a month as a direct result of improving their marketing.

And inside of this digital marketing course, you will learn everything that you need to take your business to the next level (and beyond – yes, I will use this pun as many times as I can).

But seriously, part of what makes marketing so challenging in the first place is that there are so many different facets of marketing to learn…

Not to mention the ever-changing algorithms or platforms within each medium. For example, you might think you know how to use Social Media for Instagram but then there is Facebook, LinkedIn, YouTube, TikTok, Snapchat, Pinterest, etc.

Is it any wonder why you're overwhelmed?

The good news is that you don’t need to become a master of every medium, in fact, lesson number #1 is understanding your customer avatar, particularly…

Who they are?
What do they need help with?
Which platforms do they reside on…

Think about it…

Let’s say you sell broadband internet an unbeatable price, without a fixed contract or regular inflation costs.

Who do you intend to sell this to? B2C or B2b?
What do they need help with / how does your product or service solve a problem? You provide fast and efficient broadband that doesn’t tie them into a fixed contract with unforeseen inflation spikes.
Which platform will your audience predominately reside on? If it’s B2B, LinkedIn. If it’s B2C, Facebook and Instagram.

Whereas let’s say you sell breastfeeding support accessories for newborn mums – you can bet you’ll find a number of Facebook Groups and Online Forums where this target audience resides.

So if you feel overwhelmed by all of the social platforms you need to post on, don’t be. Just like you don’t need expensive £5,000 DSLR cameras when you can use an iPhone, you don’t need to be on every platform.

But perhaps most surprising of all…

“Wait, hold on, what?!?”

You read that right. You don’t need to run Facebook Ads…

In fact, there isn’t even a Facebook Ads module in the Blueprint Course.

Why? Because your business isn’t ready to run Facebook Ads yet.

“Isn’t ready? I thought that was the only way you grow your business?”

Yes you need Facebook Ads to grow your business but only after having the following in place…

Branding that is built on identity, personality and reputation
Social Media Content that organically grows your business for you
Email Marketing that allows you to create a steady stream of leads for your business
Sales Funnels that build the internal structure in your business for scale
Copywriting Skills that capture attention and convert leads

Yes, only after you’ve established all of the above, should you then run Facebook Ads.

That’s because you can’t build on weak foundations. Read that again.

You ever seen a house made out of sand? I didn’t think so.

Concrete is concrete.

And you need to concrete your marketing foundations to build a business that you can then build upon and scale (with Facebook Ads).

Plug: Blueprint Level 2.0 with a Facebook Ads module is coming to a website near you soon…

But for now, let’s address what needs addressing. Here’s what you’ll learn inside of Blueprint:

GETTING STARTED

Getting Started

The secret to getting ahead is getting started.

It can be both overwhelming and time-consuming to put together a marketing strategy that never gets launched which is why the Getting Started section is about actually getting started using digital marketing platforms to grow your biz.

In this section I’ll also explain how to navigate through the Member Portal which houses all of the modules along with how to actually implement the information you learn inside of this course.

MODULE #1

Building Your Brand

Learn how to build a brand that has an identity.

Here’s what you’ll learn in this module…

Introduction to Branding
Branding vs Marketing
How to Create an Identity with Your Branding
Creating Your Customer Avatar
Mapping Out Your Customer Journey

By the end of this module, you will know how to give your brand a voice that creates an identity for your business within the marketplace showcasing your unique selling proposition and why you’re different.

MODULE #2

Social Media Secrets

Learn how to get paying customers on a free platform.

Here’s what you’ll learn in this module…

Create More Content with Less Overwhelm
How to Create Contents that Converts
How to Find Your Target Customers
How to 10x Your Social Following
Recognising Analytics vs Vanity Metrics

By the end of this module, you will know how to convert followers into customers, create a content calendar for multiple platforms, find new audiences, collaborate with people of influence and measure your social media success using key metrics.

MODULE #3

Email Marketing Magic

The unknown magician for generating sales.

Here’s what you’ll learn in this module…

The Most Important Medium You’re Not Using
Different Email Providers (and which is best)
Setting Up Your First Email Automation
Turning Email Campaigns into Paying Customers
Mistakes to Avoid When Email Marketing

It’s the platform you know you need to be using but can’t seem to get your head around. In this module, I will uncover how to use Email Marketing to grow your business by sending out strategic emails which capture the attention of your audience.

MODULE #4

Copywriting That Converts

Learn the language of conversion.

Here’s what you’ll learn in this module…

The Language They Didn’t Teach You At School
The Fishing Framework (to get more leads)
Tell More Stories to Make More Sales
High Converting Headlines (that steal attention)
Using Different Copy for Different Mediums

Good news, you don’t need to love writing to be a good copywriter… instead, you need just to learn the language to use when sending emails, writing social media posts or when selling in the DMs.

MODULE #5

Funnel Formulas

The secrets to scaling your business.

Here’s what you’ll learn in this module…

How Every (BIG) Business Uses Sales Funnels
Websites vs Sales Funnels (and which you need!)
Funnel Formulas (which work every time)
10 Elements to a High Converting Sales Funnel
Building Your First Funnel (and what you need to do!)

Whether you realise it or not, you’re in a funnel. Whether you’re buying hairspray or a plane ticket. And if you’re serious about building a big(ger) business then you need to implement the Funnel Formulas I’m about to teach you in this course.

I can tell you now that if this is the first question you’re asking, this course is not for you.

That’s because whilst all of the above is important (like, really important) it’s irrelevant if you have the wrong mindset.

That’s because business is a mindset.

“Oh no, this isn’t one of those ‘woo-woo’ courses it it?”

No it’s not. But forget the Law of Attraction, what separates those who are successful compared to those who continue to struggle month-to-month is the mindset they adapt to each and every task.

That’s because you are the catalyst behind this business.

And whilst branding, sales funnels and email marketing are the engine to accelerate your business, you still have to turn on the ignition and be in the driver’s seat.

Mindset Lesson #1 – Reframe Every Question You Ask

Instead of asking…
“How much does it cost?” ask “How much money can this generate for my business?”

After all, this is an investment.

Or maybe you see it as an expense?

Which you see is the mindset you have…

In fact, let me tell you a true story…

In 2019, I paid £10,000 to a business mentor to teach me everything there is to know about marketing.

How did I feel paying this price? I was f*cking terrified. This was every penny I had saved.

Enough to go towards a house deposit.

But instead, I had invested £10,000 into someone who I hoped (and trusted) could help me build and scale my business.

I felt sick to my stomach when I hit ‘Send Payment’.

The result?

It paid off. Big time. Helping me to see a 16x in the space of a year.

The good news for you?

This course won’t come anywhere near what I paid.

In fact, here is the small investment it will cost…

Here's what you get inside...

Building Your Brand ................................................................ (£497 Value)
Social Media Secrets .............................................................. (£497 Value)
Email Marketing Magic ........................................................... (£497 Value)
Copy That Converts ................................................................ (£497 Value)
Sales Funnel Formulas ........................................................... (£497 Value)

Total value: £2485

Price You Pay?

£997

Here's what you get inside...

Building Your Brand ....... (£497 Value)
Social Media Secrets ....... (£497 Value)
Email Marketing Magic ....... (£497 Value)
Copy That Converts ....... (£497 Value)
Funnel Formulas ........ (£497 Value)

Total value: £2485

Price You Pay?

£997

**LIMITED TIME OFFER**

Oh and this isn’t one of those ‘value stacking shopping lists’ with made-up figures… this is quite literally what it costs to buy each module individually.

And in case you’re one of those “I’ll think about it and come back later” I wouldn’t.

This price is my special introductory offer and won’t stay like this for long.

In fact, the price will shortly be going up to £1497. No, really it will.

And if you’re really undecided…

Looking for the small print? Here it is…

You might think I’m crazy offering a 100% money-back guarantee on a digital product which could mean that you simply download all of the content before asking for a refund. In fact, I know that there will be at least 1 or 2 who take advantage of this policy but it’s a risk I’m willing to take if it means you take a risk and invest in your business. A risk like I took when I invested £10,00 into my business, scared and uncertain as to whether this would work or not. I now encourage you to take that risk – a risk, which is actually very, very low. After all, this is not a course based on theory… but based on the practical application of what we do as an agency every single day. What are you waiting for? Sign up today and scale your business.

Not to mention that this course is 100% tax-deductible (and inclusive of VAT!).

But in case you’re still undecided, let me share with you how everything we will teach you inside of Blueprint is based on what we do inside of Beyond, every single day…

Branding

How we grew to six figures without a website.

If I told you that we didn’t have a website for an entire year let alone run a FB ad but built a six figure agency, you probably wouldn’t believe me. Except we did, and how we did was by creating a brand that was built on trust, customer service and results. And in this module, we will show you how to achieve the same.

Social Media

We publish more than 500+ posts every month.

Every month we create and publish more than 500 posts for our clients inside of Beyond. This forces us to double down on the systems we need to have in place to produce such content at scale, not to mention, the diversity needed in the design and creative within every piece of content we produce.

Email Marketing

40% average open rate and ££££ generate per email.

Email marketing is an inexpensive medium that can help you make lots of money. But to make lots of money you need to learn how to get the user to open the email to begin with. We help you with both. We understand consumer behaviour and buying psychology – and how to use both with email marketing.

Copywriting

The language of conversion.

Good copy does the selling for you – it’s why we call it the ‘language of conversion’. Often, the graphic or video or picture will grab the user’s attention but it is copy that converts it into a sale. Take it from us – writing thousands of words for social media posts, sales pages and emails every single day, we are fluent in the art of writing good copy.

Sales Funnels

Convert cold, warm and hot customers.

Before you start running facebook ads, you need ot have a sales funnel in place to send that traffic to. In doing so it will create a pivotal turning point for your business allowing you grow and scale your leads through lead generation and high/low ticket sales funnels.

So at this point, you have a few options…

Option #1: Do nothing and exit this page.
Option #2: Sit on the fence and ponder over buying this course.
Option #3: Take action and invest in your business today.

Me and you both know that there is one only option out of the three which will drive your business forwards.

And full disclosure: I don’t care if you don’t buy my course.

There are many courses out there, many of which have been created by good friends of mine in the digital marketing world.

All I care about is that your business makes the movement it needs to get to where you want it to be.

And as the driver behind that business, you must decide which is the right vehicle.

i.e which is the right course, training, mentor for you.

I can’t answer that question, but what I can confidently tell you is that on the other side of this course, you will become a better marketer and your business will be in a better position.

That’s because this is a course that is built on the practices we use every single day inside of Beyond. And if I’m honest, I believe that is Blueprint’s USP.

Mentors, consultants and courses – they’re all great, but why are they all led by past-time business owners teaching theory that is no longer relevant?

Digital marketing is ever-changing. In fact, it is because of this exact reason that…

You will get complimentary access to any new modules which are added to the course.

That’s because when you sign up today you become a lifetime member which includes access to all of the course content you see on this page today plus everything still to come in the line of Blueprint, including:

Facebook Ads
Sales & Prospecting
Photogaphy / Videography
Graphic Design

All of the course content is delivered inside a private member portal (not a Facebook Group) where you will get a user login that allows you to watch lessons, download the supporting material, and measure your progress of course completion.

All organised and tidied into neat sections on the site (just the way my OCD brain likes it).

Take a look here…

So there you have it.

That is my pitch. It’s now up to you.

Do you want to move forwards or stay stagnant in your business?

If you’re ready to take action then simply click the button below. It will take you to the checkout page where you simply need to enter your details and make payment for £57,963.

Only joking. But once payment is made you will get immediate access to the course content. It usually takes around 5-10 minutes to get your onboarding email but after this, you are good to go and start learning after this.

And in case you’ve forgotten what’s included, here is everything you will get…

GETTING STARTED

Getting Started

The secret to getting ahead is getting started.

In this section I’ll also explain how to navigate through the Member Portal which houses all of the modules along with how to actually implement the information you learn inside of this course.

MODULE #1

Building Your Brand

Learn how to build a brand that has an identity.

Here’s what you’ll learn in this module…

Introduction to Branding
Branding vs Marketing
How to Create an Identity with Your Branding
Creating Your Customer Avatar
Mapping Out Your Customer Journey

MODULE #2

Social Media Secrets

Learn how to get paying customers on a free platform.

Here’s what you’ll learn in this module…

Create More Content with Less Overwhelm
How to Create Contents that Converts
How to Find Your Target Customers
How to 10x Your Social Following
Recognising Analytics vs Vanity Metrics

MODULE #3

Email Marketing Magic

The unknown magician for generating sales.

Here’s what you’ll learn in this module…

The Most Important Medium You’re Not Using
Different Email Providers (and which is best)
Setting Up Your First Email Automation
Turning Email Campaigns into Paying Customers
Mistakes to Avoid When Email Marketing

MODULE #4

Copywriting That Converts

Learn the language of conversion.

Here’s what you’ll learn in this module…

The Language They Didn’t Teach You At School
The Fishing Framework (to get more leads)
Tell More Stories to Make More Sales
High Converting Headlines (that steal attention)
Using Different Copy for Different Mediums

Good news, you don’t need to love writing to be a good copywriter… instead, you need just to learn the language to use when sending emails, writing social media posts or when selling in the DMs.

MODULE #5

Sales Funnel Formulas

The secrets to scaling your business.

Here’s what you’ll learn in this module…

How Every (BIG) Business Uses Sales Funnels
Websites vs Sales Funnels (and which you need!)
Funnel Formulas (which work every time)
10 Elements to a High Converting Sales Funnel
Building Your First Funnel (and what you need to do!)

GETTING STARTED

Getting Started

The secret to getting ahead is getting started.

In this section I’ll also explain how to navigate through the Member Portal which houses all of the modules along with how to actually implement the information you learn inside of this course.

MODULE #1

Building Your Brand

Learn how to build a brand that has an identity.

Here’s what you’ll learn in this module…

Introduction to Branding
Branding vs Marketing
How to Create an Identity with Your Branding
Creating Your Customer Avatar
Mapping Out Your Customer Journey

MODULE #2

Social Media Secrets

Learn how to get paying customers on a free platform.

Here’s what you’ll learn in this module…

Create More Content with Less Overwhelm
How to Create Contents that Converts
How to Find Your Target Customers
How to 10x Your Social Following
Recognising Analytics vs Vanity Metrics

MODULE #3

Email Marketing Magic

The unknown magician for generating sales.

Here’s what you’ll learn in this module…

The Most Important Medium You’re Not Using
Different Email Providers (and which is best)
Setting Up Your First Email Automation
Turning Email Campaigns into Paying Customers
Mistakes to Avoid When Email Marketing

MODULE #4

Copywriting That Converts

Learn the language of conversion.

Here’s what you’ll learn in this module…

The Language They Didn’t Teach You At School
The Fishing Framework (to get more leads)
Tell More Stories to Make More Sales
High Converting Headlines (that steal attention)
Using Different Copy for Different Mediums

Good news, you don’t need to love writing to be a good copywriter… instead, you need just to learn the language to use when sending emails, writing social media posts or when selling in the DMs.

MODULE #5

Funnel Formulas

The secrets to scaling your business.

Here’s what you’ll learn in this module…

How Every (BIG) Business Uses Sales Funnels
Websites vs Sales Funnels (and which you need!)
Funnel Formulas (which work every time)
10 Elements to a High Converting Sales Funnel
Building Your First Funnel (and what you need to do!)

Remember, here is everything you will get...

Building Your Brand ................................................................ (£497 Value)
Social Media Secrets .............................................................. (£497 Value)
Email Marketing Magic ........................................................... (£497 Value)
Copy That Converts ................................................................ (£497 Value)
Sales Funnel Formulas ........................................................... (£497 Value)

Total value: £2485

Price You Pay?

£997

Here's what you get inside...

Building Your Brand ....... (£497 Value)
Social Media Secrets ....... (£497 Value)
Email Marketing Magic ....... (£497 Value)
Copy That Converts ....... (£497 Value)
Funnel Formulas ........ (£497 Value)

Total value: £2485

Price You Pay?

£997

**LIMITED TIME OFFER**